Free Auto Classifieds
How to make the most of free auto classifieds. Learn the secret to write effective classified ads get buyer's attention and how to post them for FREE. What must be included in a well written for sale by owner car ad?
Well written free auto classifieds (or paid ads) should be interesting enough to get people to call you, and that’s your goal. Every single auto classified ad should always contain the following information:
Tips on Writing Good Auto Classified Ads1. Your Headline Counts Always start with an attention grabbing HEADLINE. A good headline contains only year make and model information of the car PLUS a few descriptive "hook words" to make people want to read more about the ad. 2. Your Unique Selling Proposition (USP) Get excited about your car when you are writing the ad. Think about the benefits for the new owner and stress those features. Ask yourself what do I most enjoy about my car and write about it. What is your unique selling proposition? What’s your selling point? Why would someone pick yours out of whole bunch other cars? 3. Your Writing Style and Vehicle Personality The secret to write good free auto classifieds ad is to match your writing style to your intended target audience’s personality. Your tone of voice should match the type of the car. Is your car a high end luxury vehicle with every option installed and up to date dealer stamped maintenance records? Or it’s an excellent commuter car that mechanically sound and great on gas. Is it a super sporty fun summer car to drive around, or it’s a well maintained four wheel drive with good tires and mostly highway driven? 4. A picture is Worth a Thousand Words Take some pictures and encourage people to view or click the picture. If you are allowed to upload more than one picture, make sure you use them wisely! Use all the photo space to show how great your car is. Take one picture for frontal view of the vehicle, one for interior look and feel, and one for rear view and so on. Leave the last picture for anything special. It could be brand new tires you just replaced 2 weeks ago, or a stack of all the up-to-date maintenance records you have kept for many years. Something you are proud of and you believe add value to the vehicle and your buyer. 5. Ask People to Call You Now!! This is a crucial step and many people overlooked the importance of “call for action”. You are selling the car now not tomorrow. Make it urgent so people have to call you NOW or the car will be GONE in the next hour or so. Remember the longer you wait the less you will get. Things to Avoid in Writing Free Auto Classifieds1. Do not lie to your buyer, be honest and describe the car to your best knowledge. If there’s something you don’t know about the vehicle, say it so or tell them you can find out later. 2. Avoid the real negative words such as "body damage" used the words "some cosmetic work" instead. Always write positive things with your car FIRST. If there's anything negative you have to disclose, leave them in the middle of the ad copy. 3. Do not advertise around holiday weekends! This also applied to paid auto classified ads, people are in the mood for something else rather than buying a car. Skip those days and you will see better responses. Try both week days and weekends to maximize ad exposure. 4. Avoid using too many abbreviated words to make the ad difficult to read! Do not make it too hard to people’s eyes; people tend to skip anything hard to read. Use CAPITALIZED or BOLD letters sparingly. Mix adjectives and exclamation points for emphasis. 5. Do not use the word FIRM on pricing! You simply get much more callers by using the term OBO (OBO= Or Best Offer). It shows at least you are some what flexible on the selling price. Remember there are people love to negotiate! You should always leave some room for negotiations by asking a little more for your car. 6. Check your spelling and make sure there’s no typo on anything. Pay attention to the 'zero's, there's a huge difference between $2,000 and $20,000. Places to Post Free Auto ClassifiedsTraditional Printed Free Auto Classifieds Ad You want to double check with the authority to see if they are truly FREE to post. Pick high traffic high exposure areas so more people will see your ad. 1. Super market or grocery store bulletin boards are an excellent place to target your local community. Make sure you include a color picture of the car you are selling bellow the ad copy. 2. Some auto part stores allow their customers to post things for sale on the bulletin board at the entrance. Take a picture and post it, tell people don’t spend more money buying parts and fix things, instead buying your cars and enjoy a trouble free ownership. Why not? You do have a nice one for sale. 3. Park your car by the local university or college campus area. Put up signs with pictures and descriptions of the car both inside the car window as well as on the campus bulletin boards. Post Free Auto Classifieds Ad OnlineAdvertise your car on the internet, there are several places allow you to do that for free. 1. Your local Craigslist and Backpage are the most popular free auto classifieds site for online posting. In any given day there are literally hundreds of cars if not thousands are listed for sale. Make sure you add pictures to better describe your vehicle for sale. 2. Also check out Vehix.com 3. If you like to list your car for sale with an auction type of listing, please go to LiveSimon website, all listings are free. There is no selling, reserve, buy now, or listing fees like eBay or their auto auction site eBay Motors If you are not familiar with online auction, click on Tips on eBay Motors page to see what you have missed! You do have the option to upgrade your listing with features such as bold and highlighting for a small fee. This is not too bad compare to other more expensive auto classified ads site such as AutoTrader.com
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